On-line strategies for your business and marketing

What will you get? An easier decision making process

On-line strategy. A clearly defined path to follow to achieve your goals.
Partner. We will walk that path with you and not let you stumble.
Customers. We will help you find out who they are and how to reach them.
Consistent communication. Your marketing channels will support each other.
Measurable results. You will be able to make data-driven decisions.
Strong brand. You will be visible and understandable to your target audience.

Our way, the Pixman way

We will get to know you in detail

It is important for us to understand your entire business. Your strengths, your development opportunities, ways you haven't tried yet. Your market position and marketing goals. Possible limits both from the in- and outside that prevent you from growing. The way you want to be perceived. We put a lot of energy into all of this. And we know it pays off.

We will look into the numbers

We will evaluate your current and past business and marketing activities in detail. Based on the data analysis, we will distribute efforts and budgets among marketing channels to bring better results.

We will set up a roadmap of activies

We will gather all information and data, add our experience, knowledge of trends and technologies and market analysis. We will consider everything to make it fit together perfectly. And we will come up with a roadmap of activities - a draft of the future online strategy. We expect a great discussion and we are looking forward to it!

We will set the KPIs

As soon as we are on the same page, we will finalise the strategy, including the measurable objectives (KPIs) and an outline of the recommended budget necessary to achieve them.

Output handover

About 4 - 8 weeks after your first meeting, your online strategy will be at hand. From that point on, you know where you are headed to be sure you are on the right track at any time. The online strategy includes a content strategy, a sample of social media and blog posts, web copy, a moodboard and key visuals.

Let's distribute the tasks

You can start implementing the whole strategy on your own or delegate it to us. We are ready to take on any of the key activities - including, of course, responsibility for delivering the set objectives. We can also take on activities outside the scope of the online strategy to free up your hands. Is there something else we can assist with?

What we are going to deal with - in detail:

INPUT: Current status analysis

Your clients' and visitors' socio-demographic profile, personas, typical behaviour, conversion paths, FAQs
Business model - an analysis of sales and marketing effectiveness
Your brand strategy (brand book) - we will use this as a basis for creative, content and web copy. You don’t have it yet? We will create one for you.
Communication channels:
- Websites and online tools - traffic, conversions, CTAs, copywriting, UX, responsiveness
- Digital marketing - online campaigns, targeting, budgets and results (CPC, CPA, conversion data)
- Email marketing - database size and activity, automated campaigns, newsletters
- Brand and content marketing - knowledge and level of brand consideration, brand positioning, tone of voice, existing web content (quantity, quality, brand consistency)
- Social media - posts, frequency, schedule, your audience's engagement

OUTPUT: New online strategy

Definition of key marketing and business objectives
Definition of sub-objectives for each communication channel
Definition of KPIs to evaluate success of the main and sub-objectives
Adaptation, development and use of each communication channel to support and reinforce each other
Copy for the main building blocks of the website, recommendations for web texts, tone of voice
Content strategy, including the design of themes that will capture the audience's attention and show them the purpose of your brand
Moodboard (portraying the "spirit" of your brand through visual associations and colours)
Creation of key visuals
Sample social media and blog posts

Reference. Our clients who aready use the Pixman way in their on-line strategies.

Online strategies for your business and marketing